Once upon a time there was a mild mannered engineer named Willy who believed in minding his own business. Then one day, while visiting a local office-supply store, he realized his new printer was almost out of ink and headed over to the inkjet section.
It took Willy some time to find just the right cartridge for his particular printer but, once located, he was floored by the price. One little cartridge cost nearly as much as he’d paid for his laserprinter. Rapidly calculating, Willy realized a gallon of printer ink purchased in such a fashion would cost more than $4,700.
“This is just wrong,” he growled; But Willy forked over the cash and stormed out of the store.
Once home, our enraged engineer set about righting this injustice. Willy brought his technological talents to bear and began assembling all the computer equipment he owned into a formidable phalanx. Many, many nights he labored in a dank and drafty basement to create a penny-pinching website where consumers could find affordable prices on printer ink.
His face bathed in the computer monitor’s light, Willy poured over endless streams of code. At long last he lifted his exhausted head and cried “Eureka!” The cost-comparison website was ready for the public. But first, he needed a way of bringing this invention to the masses.
Once again he worked through the night, developing a printer-ink-powered backpack that would allow him to blast his way through to discount prices. At long last, Willy found just the right combination of multi-hued inks to power a pack that would turn him into every computer-printer user’s superhero of savings.
All that remained was for Willy to create the now distinctive grey-and-blue uniform that would strike fear into the hearts of those who lust after your hard-earned cash. Then strapping on his trusty powerpack, the newborn Inkjet Willy streaked off into history to become a hero to the common man.
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